Sundog is a marketing and technology company that combines a wide range of interactive and traditional marketing solutions to help your company build brand and knowledge equity and create a positive, measurable return on marketing investments.
Tuesday, October 04, 2005
24 Hour Laundry, the stealthy startup that’s been keeping Netscape founder Marc Andreesen busy lately, has finally lifted the lid off its newest offering. Honestly, I’d forgotten he was up to anything. And now, after seeing Ning I don’t know whether to stand and applaud, or just scratch my head. Why all the mystery prior to launch?
Riding on the recent successes of social apps like MySpace, Flickr and del.icio.us, Ning seems to have created an online social application structure for you to take and create your own social application.
If you’re up on the social software phenomenon, think of Ning as a CMS for social apps. If you’re not, I’d suggest visiting some of these links before trying to understand what 24 Hour Laundry is doing.
I’m interested to see if Ning releases a future standalone product that allows me to host my own. If it does, sign me up! In the meantime, I’m sure I"ll waste part of my weekend playing in Ning’s new playground.
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Posted by on 10/04 at 01:42 PM
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Monday, October 03, 2005
37signals has launched its latest application called Writeboard. And just as many people guessed, it is based on the idea of a wiki. However, Writeboard is only one-page long, which doesn’t seem all that helpful at first glance. But after reading their starter list of ideas, I think there are many ways that an individual or organization could benefit from using it.
Here are a few reasons to give Writeboard a spin around the block:
- It’s free.
- You can create as many of them as you want.
- It’s accessible anywhere you can get online.
- It can be shared with as many or as few people as you want.
- It keeps a history of all changes.
- You can mark versions you think are keepers.
- A visual cue on the history list indicates how major a change was.
- It’s integrated with Backpack
If you’d like to try out Writeboard, I set one up called Sundog Writeboard Sandbox (password: password) that you can play around with. Enjoy!
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Posted by on 10/03 at 01:43 PM
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Friday, September 30, 2005
O’Reilly has an interesting experiment underway in which they’ve taken articles that have been tagged on del.icio.us and are using those tags to create a folksonomy on their own site. The tags and resulting folksonomy created by the readers is not only meant to replace O’Reilly’s own categorization, but rather to add to it. In their own words, “There’s value in both types. One’s authoritative. The other is flexible and dynamic.” As someone who uses del.icio.us extensively and sees a great future for tagging, this is a great development. I hope del.icio.us will open up their data to any sites that wish to do the same.
This blog post goes into further detail about the O’Reilly experiment. And if you don’t know what del.icio.us is, here’s some info we’ve posted before.
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Posted by on 09/30 at 01:45 PM
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Thursday, September 29, 2005
Rollyo launched quietly yesterday. It’s a site that allows you to create and share search engines based on your choice of Web sites. If that sounds confusing, don’t worry. I thought the same thing when I was invited to join their beta release a few weeks ago. Until creating my first searchroll, a collection of about 15 web2.0 blogs, I had a very hard time understanding why it would be useful or why I’d even be interested in one someone else put together.
The idea isn’t hard to grasp once you’ve created one yourself. Basically you build a searchroll, with up to 25 sites of your choosing, then let Yahoo Search! handle the hard part. The searchroll returns results based on the sites you’ve included and nothing else. Essentially you’ve created a personalized, trusted search for yourself and to share your expertise with others.
In most cases you have experts, or people passionate about something, that are sharing the sites they visit with you. You can trust that searching Debra Messing’s Style Shop searchroll will give you pretty good results, (unless you’re searching for auto parts I suppose.)
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Posted by on 09/29 at 02:04 PM
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Wednesday, September 28, 2005
In another indication of online marketing growth, PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) reported online advertising revenues for the first half of 2005 soared 26 percent ahead of the same period in 2004. The story was highlighted this week on MarketingVox and several other Web sites.
The press release on the PricewaterhouseCoopers site quotes Greg Stuart, president of the IAB as saying, “It is clear from this continued growth, that most agencies and marketers are now committed to Interactive as a critical medium in reaching their audiences, as well as engaging them in more immersive brand experiences. At the end of the day, it is about increased effectiveness from your marketing dollars and Interactive delivers this.”
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Posted by on 09/28 at 02:07 PM
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