Sundog is a marketing and technology company that combines a wide range of interactive and traditional marketing solutions to help your company build brand and knowledge equity and create a positive, measurable return on marketing investments.
Wednesday, September 28, 2005
Slawesome is an interesting site I ran across this morning. It allows a person to send short audio messages rather than email. It has the option of making the messages available to the public via RSS (only those messages you choose to be public). Maybe you feel like telling your spouse that you love them. You can record a short message, under 2 minutes 22 seconds, and tell them, “I love you” and they can hear your voice.
The RSS feed is the interesting part. It means you could use Slawesome to create your own MicroCasting media empire—sort of a lo-fi Odeo. It’s still a pretty new site, so expect a few bugs and quirks. But at this point, it looks pretty interesting. Does this mean Sundog MicroCasts will be coming soon? Don’t hold your breath. Most of us are microphone shy.
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Posted by on 09/28 at 02:06 PM
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Friday, September 23, 2005
ClickZ reports about a new study by Marketing Sherpa that is truly impressive. Pay-Per-Click (PPC), Search Engine Optimization (SEO) and Pay-Per-Call are showing dramatic rises in usage and effectiveness. This was a large study with 3,271 marketers responding.
As the study indicated, SEO spending increased 177 percent over the last 12 months. The story reports that among both B2B and B2C marketers, there were impressive gains in effectiveness for SEO, PPC and Pay-Per Call campaigns. Pay-Per-Call had the largest 12-month gain with 43 percent of marketers rating their campaigns as “very effective.”
Other items of note:
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Posted by on 09/23 at 02:09 PM
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Wednesday, September 21, 2005
Online retail sales will double in the next five years according to a new report by Forrester Research. The full story is here on CNET. There have been a number of recent reports and articles that have highlighted the tremendous growth of e-business in the B2B sector, but this study focuses specifically on the online retail sector.
The annual average growth rate for online retail sales is expected to be 14 percent per year with total online sales reaching nearly $330 billion by 2010. Some sectors will see even faster growth including: health and beauty products, small appliances and travel.
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Posted by on 09/21 at 02:12 PM
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Thursday, September 15, 2005
According to the study underwritten by Harte-Hanks, Inc., and conducted by CSO Insights, one in five companies is now spending almost 50 percent of its marketing budget on “target marketing” methods. In addition, another two in five companies are spending between 15 to 45 percent on these same types of activities. According to the study, interactive marketing that is closely integrated with company database management is the leading, and fastest growing, segment in this target marketing category.
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Posted by on 09/15 at 02:19 PM
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Wednesday, August 31, 2005
Most people are familiar with the ubiquity of computers in the work and home environment as tools for productivity or as rich information appliances. However, a recent BURST! study that surveyed 13,000 people, 14 years of age and older, demonstrated the computer’s growing role as a key entertainment appliance also. According to the press release from BURST!, “Entertainment that used to be accessed on separate appliances is increasingly being played on the computer.” Here are some numbers from the study in the younger demographic groups (under 24 years of age):
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Posted by on 08/31 at 02:40 PM
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