Sundog is a marketing and technology company that combines a wide range of interactive and traditional marketing solutions to help your company build brand and knowledge equity and create a positive, measurable return on marketing investments.
Wednesday, June 22, 2005
The other day I was wandering through Marshall Field’s and I had the distinct feeling I was being watched. I looked around, but no one was in sight. No one, that is, except a mannequin who was staring at me obliquely with a cold, vacant look. He was well dressed, polite (in a quiet, Minnesota-nice kinda way) and he had a head. You know it’s really difficult to find a mannequin with a head these days. Look around. Most new mannequins are headless. Must be the current mannequin chic.
“Hey man, how you doin’?” I asked.*
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Posted by on 06/22 at 02:57 PM
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Monday, June 20, 2005
Michael Kinsley’s experiment using a wiki for the LA Times editorial is over, at least for now. When I first heard of the idea my initial thought was that it wasn’t a very good one. A brave experiment in publishing, definitely. But a wiki seems the polar opposite to an editorial page. Wouldn’t adding a simple comments section or a discussion board work much better? I get the feeling that Kinsley wanted to create some buzz for his paper and latched onto a hot buzzword, mixed it into the editorials and hoped for the best. Others have suggested that the experiment was a success due to the attention it has attracted. It will be interesting to see how this all pans out and how long they’re willing to keep trying.
The Long Tail, a wonderful blog I found over the weekend, has two good entries on the subject.
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Posted by on 06/20 at 02:59 PM
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Thursday, June 16, 2005
Sometimes it takes an outside resource to make you realize you’re heading in the right direction. We’ve been laser-focused for the last year on Web-centric marketing systems, ROI and interactive advertising. Then along comes this article that essentially says, “Hey, you guys are aboard a big locomotive and on the right track.”
According to an article in this month’s B-to-B Magazine, marketing ROI, electronic communications and online advertising are some of the dominant marketing trends. It’s a great read.
The article states that all departments in most successful B-to-B businesses are being asked to justify their budgets. Marketing is no exception. The story quotes Taddy Hall, chief strategy officer for the Advertising Research Foundation, “A driving force of accountability is the fact that measurement and the ability to calculate returns have improved dramatically with the Internet and real-time response measurement capabilities.”
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Posted by on 06/16 at 03:00 PM
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Tuesday, June 14, 2005
There were some interesting email statistics the other day from a study done by AOL and Opinion Research Corporation. It shows how pervasively email has integrated itself into our lives. Sometimes email seems like such old technology. I guess that is because everything happens so fast on Internet Time. However, it is still remains a powerful way to reach people as these statistics show.
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Posted by on 06/14 at 03:02 PM
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Friday, June 10, 2005
Quick: can you define blogs and RSS? If you bumped into your CEO in the elevator and he or she asked pointedly, “So tell me all you know about RSS and these blog things,” could you fire off your best virtual elevator speech faster than the express car racing to the top floor of your office building?
Don’t feel bad if you don’t know what they are, because a lot of us in marketing don’t know either.
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Posted by on 06/10 at 03:03 PM
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