Sundog is a marketing and technology company that combines a wide range of interactive and traditional marketing solutions to help your company build brand and knowledge equity and create a positive, measurable return on marketing investments.
Monday, April 14, 2008
Salesforce and Google Apps...its here! Salesforce.com and Google unveiled the next significant step in SaaS with the unity of CRM and office productivity. They call it Salesforce for Google Apps. Google’s on-demand Gmail, Calendar, Talk, Docs, spreadsheet, and presentation applications is already a best of breed suite that is threatening the dominance of Microsoft Office. The addition of an award winning CRM solution further legitimizes Google Apps as an enterprise productivity solution.
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Posted by on 04/14 at 02:51 PM
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What do you think of when you hear the words ”Java applet?” For most, this brings to mind slow, buggy, useless little applications that run in the Web browser. They are the quintessential Web 1.0 way to add interactive features to a Web page, and they largely failed to catch on. Newer, faster technologies such as Flash and Ajax—and better browser support for HTML, CSS, and JavaScript standards—relegated Java applets to the dust bin of Internet history. Or did they?
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Posted by on 04/14 at 11:36 AM
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Software Development •
Web 2.0 •
Web Development •
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Friday, April 11, 2008
Imagine surfing the web and finding a site that looks and behaves exactly like yours...the one you spent a lot of time and a lot of money designing and building. Your web site has been stolen! How did this happen and what can you do?
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I thought this was extremely funny, but, then again, I have a strange sense of humor. George should write for The Onion.
Posted by on 04/11 at 09:10 AM
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Thursday, April 10, 2008
Consumers are rapidly shifting their media consumption to emerging channels. As this transformation continues, the challenge for corporate marketing will be to ensure their department structure adapts to this seismic media reorientation.
In the previous era of one-way, corporate-controlled communications, marketing was most often structured in vertical stacks around product groups, usage groups or channel groups. Those channels could include sales, brand advertising, promotion, PR, direct marketing, event marketing, etc. The Web as a channel has changed the equation, because the Web can function well as a super channel for brand, sales promotion, direct sales, events, etc.
Today, even when traditional channels are used, the Web is often a major complementary component. The sales function uses the Web for leads and sales support. Direct marketing uses the Web for fulfillment. The brand-building function of marketing now often sees the Web as the most vital first brand touchpoint.
Emerging digital channels have shifted control of marketing to the consumer, and it is no longer possible to manage the “boundaries” of communication that fit so conveniently into the vertical corporate marketing stacks of yesterday. Consumer perceptions and preferences are now fed by wide and deep brand experience interactions that are more in the customers’ hands than with marketers.
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Posted by on 04/10 at 10:14 AM
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Marketing •
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