Wednesday, March 29, 2006

Our Man In China

I would like to let you know about another Sunblogger from Beijing, China who will begin posting here soon. His name is Jeff Fellman and we’re proud to have him as part of our team.

Jeff graduated in 2004 with a degree in Economics from St. John’s University in Collegeville, Minnesota. His undergraduate studies took him to China and he became fascinated with the country and its people. Following graduation, Jeff moved to China and taught at the Haidian Foreign Language Experimental School in Beijing. In September of last year, he enrolled in the Beijing Institute of Economic Management and expects to be certified in the Chinese Language in July of this year.

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Tuesday, March 28, 2006

Tracking the Trackback

When you read blogs, are you sidetracked by trackbacks? If you are, you’re not alone.

For serious bloggers, trackbacks are nothing new. They are continually used to fuel conversations, connect entries and make the vast blogosphere less daunting. But for newcomers to blogs, trackbacks are usually ignored or misunderstood. 

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Ad Spending Up With Internet Tactics Leading The Way

According to Nielsen Media Research, spending on advertising in the U.S. rose 4.2 perscent in 2005 over the 2004 figures. Largely responsible for that overall increase was Internet advertising which led the field with an increase of 23.3 percent over other media categories. News on the report came via MediaWeek. Other strong category increases included Spanish-language TV (up 16.9 percent) and cable television (up 11 percent). National newspapers had the biggest decrease in ad spending with -4.7 percent.

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Monday, March 27, 2006

Taking Advertising to New Heights. Literally.

AdRants has posted a story about a gigantic iPod ad being constructed on the site of an abandoned mine in Australia. The 30th anniversary of the Macintosh is this Saturday and the latest batch of Apple rumors has the “real” video iPod being released. The gigantic iPod is apparently going to be unveiled to celebrate the anniversary and announce the latest must have iPod from our gadget overlords.

If this isn’t a rumor I suggest we keep an eye on Steve Jobs. This has James Bond villian secret lair written all over it.

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33 Days. 33 Wikis.

EastWikk Communications has started an interesting series of posts where they will feature the best practices of 33 sites being published using wikis. Each day they will explain what the wiki is for, why they like it and what can be learned from it. Already they’ve looked at wikis being used for an open source legal resource, an autism resource, a band Web site and a flu resource. They’ve already covered a diverse set of sites with the first four posts so it will be interesting to see the remaining 29 ways organizations are leverageing the collaborative nature of wikis.

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