Tuesday, April 01, 2008
Sundog: The Podcast 008 - Branding Evolution
Apple, Nike, Coca-Cola, Google and Starbucks. These are the brands that deliver a positive impact and inspiration according to a recent survey on brandchannel.com. How have these brands evolved and what can we learn from their success?PANEL:
Lon Keller - Senior Editor and Producer, Sundog Studios
Greg Ness - Senior Strategy Officer, Sundog
Eric Ista - Lead Creative, Sundog
LINKS:
BrandChannel.com Survey
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Friday, November 02, 2007
Sundog: The Podcast 001 - Controlling your company’s brand
Welcome to Episode #1 of Sundog: The Podcast! Our first show focuses on branding. What defines a brand and how do companies control their brand in today’s Web 2.0 and social media environments?
PANEL:
Lon Keller, Senior Editor and Producer, Sundog
Eric Ista, Lead Creative, Sundog
Matt Charpentier, Creative, Sundog
Greg Ness, Chief Strategy Officer, Sundog
FEATURED WEBSITES:
Wikipedia definition of Brand
Rebound Brands
Fischarmmel
ScadShorts
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