Tuesday, November 13, 2007
Sundog: The Podcast 002 - ROI for today’s CMO
With an average tenure of about 24 months, CMOs are increasingly dependent upon gathering reliable ROI data to substantiate their marketing investments. Our Sundogger panel takes an in-depth look marketing ROI and explains why you should care.PANEL:
Lon Keller, Senior Editor and Producer, Sundog
Jodie Frankl, Project Manager, Sundog
Ron Lee, Exec VP Client Services, Sundog
Eric Dukart, VP Insights and Customer Planning, Sundog
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Found in
Advertising •
Business •
Customer Insights •
Marketing •
Online Marketing •
Salesforce.com •
ROI •
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http://www.sundog.net/index.php/podcast/sundog-the-podcast-002-roi-for-todays-cmo/
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