Friday, February 29, 2008
Sundog: The Podcast 006 - Marketing the Viral Way
Viral marketing campaigns are nothing new. Part of what makes them attractive today is the ability to creatively use the vast array of modern communication technologies to spread your message faster than ever.PANEL:
Lon Keller, Senior Editor and Producer, Sundog Studios
Eric Ista, Creative, Sundog
Erik Uetz, Information Architect & Developer, Sundog
Matt Charpentier, Creative “Pixel Manipulator”, Sundog
Links:
Eric’s blog on Cloverfield
Orange Underground
Orange Underground on YouTube
Subservient Chicken
Dexter
The New Rules of Viral Marketing (Free PDF Download)
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Monday, January 21, 2008
Sundog: The Podcast 005 - It’s a Social Media World
Social Media websites are certainly one of the hottest trends going on the internet today. Who is using these sites and why? Advertisers are certainly taking notice, as are some of the biggest names in the computing world. Tune in and see if social media websites could work for you.PANEL:
Lon Keller, Senior Editor and Producer, Sundog Studios
Eric Ista, Creative, Sundog
Darin Livdahl, Creative, Sundog
Matt Charpentier, Creative & Editor, Sundog
Here are some social media websites to checkout:
Mark Zukerberg’s explanation/apology for Beacon
Facebook teams up with ABC News for Election ‘08
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Friday, December 07, 2007
Sundog: The Podcast 003 - HD is TV
High definition video is here, now, and it's not as expensive as you'd think. What do you need to know about the new standard in video production and what benefits will it bring your company? The Sundog Studios group talks about the current and future status of HD. We'll give you advice on what to look for, what to stay away from, and how to make that first step into the HD world. Geek Speak Warning: We get a bit technical when talking about all the different HD formats and cameras available, so please share this episode with the people on your video and creative staffs.PANEL:
Lon Keller, Senior Editor and Producer, Sundog Studios
Kerry Shelton, GM and DP, Sundog Studios
Jon Lundwall, Photographer/Editor, Sundog Studios
Matt Charpentier, Creative Designer/Editor, Sundog Studios
INFO TO SHARE?
Use our tag in del.icio.us, SundogThePodcast
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Tuesday, November 13, 2007
Sundog: The Podcast 002 - ROI for today’s CMO
With an average tenure of about 24 months, CMOs are increasingly dependent upon gathering reliable ROI data to substantiate their marketing investments. Our Sundogger panel takes an in-depth look marketing ROI and explains why you should care.PANEL:
Lon Keller, Senior Editor and Producer, Sundog
Jodie Frankl, Project Manager, Sundog
Ron Lee, Exec VP Client Services, Sundog
Eric Dukart, VP Insights and Customer Planning, Sundog
INFO TO SHARE?
Use our tag in del.icio.us, SundogThePodcast
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Friday, November 02, 2007
Sundog: The Podcast 001 - Controlling your company’s brand
Welcome to Episode #1 of Sundog: The Podcast! Our first show focuses on branding. What defines a brand and how do companies control their brand in today’s Web 2.0 and social media environments?
PANEL:
Lon Keller, Senior Editor and Producer, Sundog
Eric Ista, Lead Creative, Sundog
Matt Charpentier, Creative, Sundog
Greg Ness, Chief Strategy Officer, Sundog
FEATURED WEBSITES:
Wikipedia definition of Brand
Rebound Brands
Fischarmmel
ScadShorts
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