Tuesday, November 13, 2007
Sundog: The Podcast 002 - ROI for today’s CMO
With an average tenure of about 24 months, CMOs are increasingly dependent upon gathering reliable ROI data to substantiate their marketing investments. Our Sundogger panel takes an in-depth look marketing ROI and explains why you should care.PANEL:
Lon Keller, Senior Editor and Producer, Sundog
Jodie Frankl, Project Manager, Sundog
Ron Lee, Exec VP Client Services, Sundog
Eric Dukart, VP Insights and Customer Planning, Sundog
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Download MP3 File (21:04 / 20282396)
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Friday, November 02, 2007
Sundog: The Podcast 001 - Controlling your company’s brand
Welcome to Episode #1 of Sundog: The Podcast! Our first show focuses on branding. What defines a brand and how do companies control their brand in today’s Web 2.0 and social media environments?
PANEL:
Lon Keller, Senior Editor and Producer, Sundog
Eric Ista, Lead Creative, Sundog
Matt Charpentier, Creative, Sundog
Greg Ness, Chief Strategy Officer, Sundog
FEATURED WEBSITES:
Wikipedia definition of Brand
Rebound Brands
Fischarmmel
ScadShorts
Download MP3 File (21:03 / 22124339)
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