Bobcat Snow Removal Campaign

The online portion of a snow removal campaign for Bobcat Company generated thousands of conversions and subsequent qualified leads to support sales of snow removal products, attachments and options. Create the online portion of an integrated marketing campaign to promote snow-related products and attachments.

Deliverables

• Redesigned the home page of Bobcat.com promoting snow removal
• Snow Removal landing page and micro-site
• Supporting pages: products, attachments, options
• Video demo of snow removal equipment in action
• Specific “For More Information” form to capture prospect data

Results

More than 18,000 unique visitors clicked-though Bobcat.com to the Snow Removal landing page/micro-site, and approximately 10% of those visitors became qualified leads.