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Traditional marketing still moves us. Whether it’s an eye-catching billboard, a promotional magazine article, trade show presentation or funny TV commercial, traditional targeted marketing still works. But it’s always been tough to prove its direct impact on the company bottom line.

The Web is changing all of that. Now, traditional marketing strategies and tactics can drive people to your Web site or other data portal, where you can capture valuable information to learn which messages, mediums and strategies work best, how to drive repeat business and have proof that your marketing investment boosted the bottom line.