It’s All About Your Return On Investment
Remember when marketing ROI was “easy?” Finish your project on deadline, come in under budget, win an award, and if the company president liked it (or his photo), then you had great “ROI.”
Online. Offline. Bottom Line.™
(skip to the content)
Home | About | Jobs | Privacy Policy | Contact | Login or Register
Offline
Traditional marketing still moves us. Whether it’s an eye-catching billboard, a promotional magazine article, trade show presentation or funny TV commercial, traditional targeted marketing still works. But it’s always been tough to prove its direct impact on the company bottom line.
The Web is changing all of that. Now, traditional marketing strategies and tactics can drive people to your Web site or other data portal, where you can capture valuable information to learn which messages, mediums and strategies work best, how to drive repeat business and have proof that your marketing investment boosted the bottom line.
Ad Campaign Development
Interactive media channels are enhancing the way companies sell to customers and talk to clients. The new technology allows companies to target customers as segments, gather immediate customer feedback, measure results and send personalized messages that demand more attention from customers.
Ad Serving
Ad serving displays your Web ads on other Web sites. They’re no longer simple banner ads. They can be rich and interactive with video, games and audio. Online ad serving can grab the attention of customers, while advertisers instantly track the effectiveness of the ads.
Affiliate Programs
This is a win-win way to get more customers to your Web site. Affiliate programs work like a finder’s fee on the Web. You pay other Web sites (affiliates) to send you customers or clients, and you only pay when people click on your link or buy your products or services.
Affinity Programs
Affinity programs typically use a loyalty card (similar to a credit card) to reward repeat customers, offering them discounts or free gifts. Today, marketers are using the loyalty card concept on the Web to reward online customers and encourage repeat business and purchases.