E-Mail Marketing
Permission-based E-mail is a great way to build a relationship with customers or prospects. It’s a low-cost way to build trust and enhance communication.
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Landing Pages
Landing pages are targeted, stand-alone Web pages that try to sell something, generate a lead or generate traffic. Users reach landing pages by clicking an online ad, entering a specific URL or acting upon an offline ad.
Media Buying
Smart media planning and buying no longer rely on just traditional ad avenues to establish and promote a brand. Sure, there’s a place for mainstream media, but in a cluttered environment, a handful of traditional ads just isn’t going to cut it. It’s important to keep your customers and clients on their toes. Brand consistency will always be important, but if you’re too predictable, you could be putting good ad dollars to waste.
Microsites
Is your company’s Web site not the best place to send traffic? If there’s no time for an overhaul, consider a Microsite. It can be one Web page or a cluster of pages. Add an offer, new navigation and a link to your main site, and you’re ready for business. Or you can produce a fully functional Minisite with a privacy policy, contact page, or an e-commerce engine. You can link microsites to your main Web site, or you can choose to have it taken completely off your site’s server when you’re using it for a temporary campaign.
Newspaper and Magazine Campaigns
Although newspaper readership has been on the decline for the past several years, local newspapers still carry 45% of all local advertisements. Newspapers offer three basic types of advertising: classified, display and supplemental ad inserts. You can advertise with a short production lead-time, there are low production costs and newspapers are great at delivering detailed copy and information.