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Sales promotions can be one of the best tools for retaining customers and increasing your share of their wallet. The promotions can encourage customers to try your product or company, increase their frequency or quantity of purchases, they can help you build your database, cross-sell and extend and reinforce your brand. Loyalty programs can be an effective sales promotion tool and allow you to track and measure your results.
There are two ways to market through search engines. The first involves using search engine optimization and key words to boost your organic search placement. The second is paid search campaigns, such as pay-per-click and online ad serving to reach customers who are looking for your type of products or services.
Television has the most exposure of any medium. Today, in the United States, 99% of homes have TV, with the average home having at least 2.2 sets that are turned on nearly seven and a half hours a day. Television is powerful. It can make you feel an emotional connection with a product or company because we see it and hear it.
Trade shows are second only to personal selling as the most used tool in business-to-business (B to B) marketing. It’s an event where customers in a particular industry gather for training sessions, connect with suppliers, and look for innovative new product offerings. Because trade shows are so important in some industries, companies have been known to spend hundreds of thousands of dollars on the planning and creation of unique trade booth exhibits and displays. In the end, the companies hope to strengthen relationships with customers and suppliers, and to generate qualified leads for new sales.
In the early days of the web, designing a web site was easy: identify some top-level categories, steal some content from company brochures, add a logo and build the site. The priority was establishing an online presence as quickly as possible.