Case Studies - Sundog

Radio Fargo-Moorhead debut of new country station – Bob 95 FM

2007-10-24T17:43:01-06:00

Radio Fargo-Moorhead (RFM) took over several radio properties previously owned by Clear Channel, and planned to launch a new country station going head-to-head with the market leader.

UND Campus Connection

2006-01-01T01:01:00-06:00

UND wanted students to use its new Campus Connection portal that allows students to access all their school information online.

Community First Bank Free Checking Pilot Program

2005-12-31T23:50:36-06:00

Community First wanted to quickly raise checking deposits in five pilot markets: Fargo, Grand Junction, Ft. Collins, Park Meadows and Salt Lake City.

Bobcat Snow Removal Campaign

2005-12-31T21:46:00-06:00

The online portion of a snow removal campaign for Bobcat Company generated thousands of conversions and subsequent qualified leads to support sales of snow removal products, attachments and options. Create the online portion of an integrated marketing campaign to promote snow-related products and attachments.

MeritCare Recruitment Campaign

2005-12-31T21:27:35-06:00

MeritCare Hospital was consistently faced with more than 400 job openings. The most urgent need was to fill the openings for nurses. We developed a multi-media campaign to help fill the jobs titled, “It’s my life’s work, make it yours.” The campaign promoted nursing as a life-fulfilling profession and promoted MeritCare as a great place to further a career in health care. Ads ran in Fargo, Grand Forks, Sioux Falls and surrounding towns with the short-term goal of luring current nurses and the long-term goal of inspiring young people to consider health care as a career path when making a career choice.