Ad Serving
What Is It
Ad serving displays your Web ads on other Web sites. They’re no longer simple banner ads. They can be rich and interactive with video, games and audio. Online ad serving can grab the attention of customers, while advertisers instantly track the effectiveness of the ads.
Both the advertiser and the Web site benefit from the ads. And for marketers, the advantages are obvious, because you’re hitting the right person at the right time—with the right message.
Ad serving companies provide software to Web sites and advertisers to choose the ads, display them, count them and determine which ones will make the Web site the most money. For example, if a site has 6 different advertisers, the ad server must decide which ad to display.
For the advertiser, the ad server needs to show the ad that’s most likely to result in a sale. For example, when a Web user is viewing a page, the advertiser’s ad server needs to decide from previous useage, which ad is is most likely to entice that user to click on the ad and buy the product advertised.
How We Can Help
Online ads placed through planned ad serving can generate impressive results. Sundog can identify the best online advertising opportunities for you. We can develop effective online ads, integrate online ads with your brand or campaign, negotiate the best rates and simultaneously deliver multiple messages to multiple target audiences. Sundog tracks the results in real time and determines ROI for you.
The Interactive Advertising Bureau reported that online advertising rose nearly 33 percent in the last year. The report stated, “Interactive advertising has clearly become a mainstream medium and one that can no longer be ignored as a critical piece of any marketing mix.” Sundog uses extensive third party tools to assist with the planning, implementation and analysis of your online campaigns.