Affiliate Programs
What Is It
This is a win-win way to get more customers to your Web site. Affiliate programs work like a finder’s fee on the Web. You pay other Web sites (affiliates) to send you customers or clients, and you only pay when people click on your link or buy your products or services.
Compensation may be made based on a certain value for each visit such as pay-per-click, pay-per-lead, or a commission for each sale pay-per-sale. It’s attractive to many marketers because you don’t pay unless there are results.
Some e-commerce sites, run their own affiliate programs while others use third party services. Companies can use standalone software, hosted services, shopping carts with affiliate features, and third party affiliate networks.
How We Can Help
Sundog will help you build an affiliate marketing program. Here’a how we can help you be successful:
- Research and program concepting. Finding and screening appropriate affiliates and designing the program.
- Messaging/content development. Developing the ads/messages that will initiate desired actions.
- Program management. Monitoring the system for quality and success.
- ROI/metrics tracking. Making sure your affiliate marketing program is meeting your goals and finding ways to improve results for both you and your affiliates.
- New affiliate development. After your program is initiated, we will continue searching for productive new affiliate relationships.
- Program review and improvement. Affiliate marketing programs operate on Internet time. That means you are getting constant feedback and data to help review and improve the program.
Sundog will use a number of pay-for-performance marketing aggregators to help implement your program and make sure it’s a successful as possible.