Affinity Programs

What Is It

Affinity programs typically use a loyalty card (similar to a credit card) to reward repeat customers, offering them discounts or free gifts. Today, marketers are using the loyalty card concept on the Web to reward online customers and encourage repeat business and purchases.

Some companies use affinity programs linked with permission-based email to send customers or opt-in participants special offers or promotions. While the customer receives a benefit, the company is able to gather data about their spending habits and develop more successful and efficient marketing techniques.

An affinity program is a great way to build loyalty with your customers, while gathering data to boost your sales per customer, sales per location or sales per visit. 

How We Can Help

Sundog has the knowledge and experience to help you build an affinity program from the ground up. We can help plan the program, determine goals and objectives, produce marketing materials to promote it, and implement the program online or offline.

Best of all, Sundog shines when it comes to your program’s data management and data interpretation. Count on us to turn your raw data into easy-to-understand reports and insights.