Online Content Development

What Is It

Successful marketing content combines effective messaging with the strengths of the medium. The online world is no different.

It’s easy to simply repurpose content from brochures, sales materials, ads and other sources. But unless you consider user tendencies and expectations, navigation, search engine friendliness and writing techniques, your online content will likely fall short.

How We Can Help

How can Sundog ensure your message meets the medium?

• Content Assessment: Online content should align with other company materials such as brochures, sales tools and advertising. We’ll work to ensure your online and offline messages are consistent, targeted and reflective of your brand – while taking full advantage of the medium.
• Content Positioning: Too often, content never reaches its target audience because it hasn’t been optimized for the major search engines. Optimum content positioning depends on the the content, business philosophy and alignment with search engine requirements.
• User Messaging Strategy: Each user group must be thoroughly defined – and the site’s strategies, messages, tone and delivery must support their priorities and needs.
• Content Structure: What are the strategies and objectives? What do we know about the types of users we’re targeting? These answers will drive the information structure and content priorities.
• Content Management Strategy: Online content must be continually maintained to meet user expectations and build trust. A content management strategy defines the content that must be updated most often, who will maintain it, and how it will be updated. Sundog’s content management solutions help dozens of clients easily maintain their sites.

Sundog’s integrated approach ensures your content, information architecture, navigation and visual design unite to meet your online objectives and user needs.