Customer Intelligence Management

What Is It

Not long ago, the marketing department could create a cool direct mail piece, blast it to the masses and hope the orders roll in. Strategy? Measurable results? Nice, but not necessary.

One-size-fits-all marketing is over. Management expects more accountability and return on their marketing investment. Consumers are weary of telemarketing and how-did-you-get-my-name junk mail. But developing strategic, focused and measurable marketing programs may be easier than you think.

Think of the different ways your organization connects with consumers: Trade shows. Your web site. Conversations with your sales team. Direct mail offers. Previous purchases. Service calls. Your organization may have a rich source of customer data – but it’s trapped in fragmented, disparate internal systems and sources.

What if these data sources connected to form a real-time, Internet-enabled system? Think of the untapped knowledge you’d discover – and the integrated, ROI-based selling process you could create. 

How We Can Help

Sundog will analyze your information sources and develop a data framework for your organization. We seek ways to find, clean and store valuable customer data – without introducing another system to the mix. During the process, we connect and align the efforts of your marketing and IT teams.

Your organization gains a bridge between valuable company data and marketing success – and, with this single view of customers, you’ll have rich new opportunities for focused marketing efforts. Those jumbled data sources unite into a timely, rich and relevant customer information hub.