E-Mail Marketing

What Is It

Permission-based E-mail is a great way to build a relationship with customers or prospects. It’s a low-cost way to build trust and enhance communication.

Targeted E-mails can quickly test offers, creative concepts and messages. It enables you to track results and formulate insights to make your marketing more effective. E-mail marketing has higher response rates than direct mail. And another benefit is that it offers two-way communication with customers. It’s a rapidly deployable way to build your brand loyalty.

You can boost your marketing success through targeted E-mail. Since people have given you permission to send them information that they feel are potentially valuable, interesting or useful, they are willing to listen to your offer or idea. 

How We Can Help

Sundog can help you maximize your E-mail program results. During a recent campaign for the University of North Dakota, Sundog designed an e-mail push to encourage student use of the university’s new Campus Connection portal. The E-mail had a link to a custom designed Campus Connection landing page, along with an offer to win one of ten iPods. 13,600 E-mails were sent, 45% were opened and 2,270 students clicked the link resulting in 17% conversion rate. The cost per conversion for the University was just $0.67.

Sundog utilizes an email marketing solutions partner that allows us to create and implement highly targeted E-mail marketing. In addition, it allows us to integrate your email campaigns with other elements of your online marketing efforts, your Web site, and your ROI/metrics analysis.