Landing Pages
What Is It
Landing pages are targeted, stand-alone Web pages that try to sell something, generate a lead or generate traffic. Users reach landing pages by clicking an online ad, entering a specific URL or acting upon an offline ad.
Any page on your Web site can be a landing page, with the exception of your home page. Most marketers today create specific landing pages when driving traffic through an ad campaign. And if you’re trying to drive traffic through search engine optimization, the pages you send traffic to are often considered landing pages.
Landing pages can help you increase sales, boost your ranking in search engines and provide valuable marketing insights.
How We Can Help
It takes more than good photos and targeted copy to optimize usage of your landing page. Sundog knows how to boost the effectiveness of your landing pages. We will help you get the best results by refining and testing offers, content and finding effective marketing solutions to drive traffic to your landing page.
"With sponsored search ads, you have 1.8 seconds and one glance to convince searchers to click on an ad,” said Gordon Hotchkiss, in an interview for Search Engine Watch Online. “Once searchers arrive on your landing pages, you have 13.2 seconds to convince visitors that they are on the right site.”