Microsites

What Is It

Is your company’s Web site not the best place to send traffic? If there’s no time for an overhaul, consider a Microsite. It can be one Web page or a cluster of pages. Add an offer, new navigation and a link to your main site, and you’re ready for business. Or you can produce a fully functional Minisite with a privacy policy, contact page, or an e-commerce engine. You can link microsites to your main Web site, or you can choose to have it taken completely off your site’s server when you’re using it for a temporary campaign. 

Microsites can be a brilliant way to boost keyword optimization within a search engine marketing campaign. Use them to target a niche market and deliver many more conversions.

Some businesses also use microsites for editorial purposes. The commercial purpose of such editorial microsites (beyond driving product sales) can include adding value to the site for branding purposes, while the editorial content and keywords generate better search engine inclusion.

Microsites can also be purely commercial to create in-depth information about a particular product, describe a new technology or explain a new service. 

How We Can Help

Sundog has a great depth of experience in designing and implementing microsites. We will work with you to integrate your microsite into your overall marketing strategy and boost your bottom line.