Public Relations and Publicity

What Is It

With PR and publicity, you can reach audiences with a message that carries a great deal of credibility, because it’s coming from a trusted news or third-party source. When your company or product gets positive press, it breaks through the communication clutter and captures the interest of your customers and clients. While marketing primarily sells your products, PR sells your company itself.

PR has little or no media cost. The costs involved with PR and publicity are typically staff time to build strategies and produce corporate advertising such as brochures, annual reports and press releases to entice news coverage. PR practitioners also take time to develop relationships and build trust with media outlets and other company stakeholders.

Good PR representatives can help senior managers of a company monitor and influence public opinion. They develop programs for community and government relations to provide information for citizens, legislators and governmental agencies. They are active in industry relations, addressing concerns and monitoring trends. They also prepare crisis management strategies that are implemented when a company faces problems that could spark negative publicity.

PR builds brand momentum and it can enhance your marketing efforts both internally and externally.

How We Can Help

Sundog understands the power of public relations. We know how to use it to get the best results. The refreshing thing about working with Sundog for your public relations is the fact that we’re committed to measurement of PR and can prove your return on investment.