Sales Promotions

What Is It

On a typical grocery-shopping trip, you’ll choose approximately 40 items from more than 7,000 available products. Your grocery purchases depend on brand familiarity and marketing. Studies show that when companies use sales promotions (coupons, sale price offers, rebates, premiums and specialties, samples, sweepstakes, contests and others), they increase sales by as much as 400%.

There are two types of sales promotion strategies – push and pull. Push strategies are targeted at distribution channels (the grocery store). Pull strategies are aimed at end users (grocery shoppers). Most sales promotion programs use both. The challenge lies in finding the right mix in order to create the best synergy and best sales results.

Sales promotions can be one of the best tools for retaining customers and increasing your share of their wallet. The promotions can encourage customers to try your product or company, increase their frequency or quantity of purchases, they can help you build your database, cross-sell and extend and reinforce your brand. Loyalty programs can be an effective sales promotion tool and allow you to track and measure your results.

Trade and B-to-B promotions are used to motivate channels members to obtain or increase distribution of your brand, have your brand featured in advertising and expand shelf space or frequency for your brand. 

How We Can Help

Sundog has deep experience in developing sales promotion programs for consumer sales and for trade and B-to-B promotions. Our strategy is measurability. We will prove your return on investment, while developing a plan for brand value and volume. With Sundog, you will not only achieve market leadership, but you’ll achieve and sustain profitability too.