Search Engine Marketing
What Is It
There are two ways to market through search engines. The first involves using search engine optimization and key words to boost your organic search placement. The second is paid search campaigns, such as pay-per-click and online ad serving to reach customers who are looking for your type of products or services.
Search engine marketing, when combined with other advertising elements in your marketing plan, is proven to produce the highest returns on investment of all advertising methods. That’s because all forms of advertising – both online and offline – drive audiences to search engines, so let’s make sure they find you.
By getting your company on the first page of Google’s organic search results, you can increase your traffic and conversions by over 600%.
How We Can Help
Sundog can boost your company’s success through search engine marketing, both paid and organic. It’s worked wonders for many of our clients and has proven to be an inexpensive way to find millions of new customers. For one recent client, we produced pay-per-click online ads on Google that resulted in nearly 1.5 million impressions, 3,351 clicks (at 45 cents each) with a cost of only $.001/impression. Imagine the impact on your marketing efforts when you can easily qualify leads that cost you only pennies to gather.
According to SearchEngineWatch, there are over 600 million searches per day on the major search engines. That represents an incredible marketing opportunity.