Television Campaigns and Rich Media

What Is It

Television has the most exposure of any medium. Today, in the United States, 99% of homes have TV, with the average home having at least 2.2 sets that are turned on nearly seven and a half hours a day. Television is powerful. It can make you feel an emotional connection with a product or company because we see it and hear it.

Television is usually classified as broadcast (free network broadcasts) or cable. When buying television ad time, marketers usually buy time in dayparts or in specific programs where audiences match their target profile.

Now, commercials, infomercials, movies and videos can air on traditional TV and on the Internet. Last year alone, rich media ads on the Web grew by 32%. It’s because broadband connections in homes and offices are growing by leaps and bounds. 

How We Can Help

The television world is evolving faster than ever. High-definition digital video is changing the industry. Today’s high-definition cameras can shoot at the same frame rate as film (24 frames per second), the footage is sharper than film and it costs less. Plus it’s faster and easier to edit video than film. Sundog is on the cutting edge of video production. We’re the only company in the region shooting and editing in high-definition (HDTV). We were the first company in our market to produce an hour-long, high-definition program broadcast nationally on PBS.

As with all effective marketing, your concept has to stand out and be unique to be noticed. That’s why it’s a great idea to rely on Sundog for groundbreaking television to move and motivate your audience. We produce direct response and action generating online and offline ads and videos that can drive people to your Web site, special landing pages or phone banks, so that we can lead customers to your door and you can measure the results. 

Find out more about the Sundog Studios