Trade Show Displays and Communications

What Is It

Trade shows are second only to personal selling as the most used tool in business-to-business (B to B) marketing. It’s an event where customers in a particular industry gather for training sessions, connect with suppliers, and look for innovative new product offerings. Because trade shows are so important in some industries, companies have been known to spend hundreds of thousands of dollars on the planning and creation of unique trade booth exhibits and displays. In the end, the companies hope to strengthen relationships with customers and suppliers, and to generate qualified leads for new sales.

Some strategies used to boost booth attendance include sending personal invitations to qualified leads that are going to attend the show, designing a unique booth that will stand out from the rows and rows of competitors, and some companies offer prize giveaways and drawings to attract visitors.

Trade shows are a great vehicle for measurable marketing. Consider developing a landing page for the specific show where attendees can register for a prize, while you gather data from them to determine whether they are a qualified lead or a decision-maker. By using a specific landing page, you can also measure your ROI from the show to help you determine which trade shows give you the most benefit and the most business.

An extension of the typical trade show is an online demonstration with live chat sessions or online corporate seminars.

How We Can Help

Sundog has unique tools to help you be more successful at your next trade show. Our ideas along with measurement tools, will help you get the best return on your trade show marketing investment. We also have the ability to create stand out booth designs, video and audio presentations, online corporate seminars and landing pages to track traffic and continue the sales transaction.