Web-Centric Marketing
What Is It
Web-Centric marketing leverages the power of the Internet and your Web site to grow your business.
Your Web site is a gateway to your company. Sure, it’s a great marketing and branding tool, but it can be so much more. It’s where you can capture vital data about your customers to better understand their buying and visiting habits, and generate more leads and sales.. It’s also where you can instantly, continually monitor the success of your marketing, both online and offline.
In the past, marketing success was difficult to measure. Testing creative concepts involved focus groups and expensive consultants. Faced with shrinking budgets, most agencies and marketing departments had to rely on gut instinct and a whole lot of hope.
Well, the Web is changing all of that. ROI no longer has to be the three most feared letters in your marketing department. It’s time to capitalize on this new technology and use it to your full advantage.
How We Can Help
Sundog creates powerful online and offline marketing tools. We develop effective campaigns, quickly test creative concepts, measure the effectiveness of your ads and give you the data to create a marketing plan that’s agile and able to capitalize on new opportunities. When it all comes down to it, it’s about driving all traffic to your Web site. Sundog can do that. And once visitors are there, Sundog will give you with the data and analysis you need to make smarter marketing decisions and prove a positive return on your investment. We know what works, and we’ll prove it.
Recent studies by Acxiom and Gartner Research reveal that data quality and integration of that data into the entire marketing process are key to increasing results and decreasing costs. Research of 10,000 firms worldwide by GISTICS has determined three major factors hobbling traditional marketing efforts:
- Waning effectiveness of mass media channels
- Consolidation of markets
- Increasing role of the Internet in the buying decisions of customers
As a result, the report says companies are reallocating significant portions of their efforts to more effective efforts via the Internet that permit accountability and data management.