Web Development

What Is It

Your Web site is where many people will first interact with your brand as prospects, or continuously as customers. Delivering a rewarding user experience is incredibly important.

Many companies don’t realize that their Web site is the ultimate research and customer insight tool. You can leverage your Web site both as a branding extension and a tool to gather feedback and generate marketing ROI.

Based on feedback from a recent WebTrends Webcast, more than 60 percent of marketing executives don’t know the conversion rate of their Web site (lookers to buyers). At Sundog, we provide you with precise answers. 

How We Can Help

Our Web site design starts with a user-centered design philosophy. You may have many types of users, each looking for something different: customers, prospects, the press, stockholders, marketing partners, job seekers and more.

The questions that need to be asked for each group (and individual):

• What do they want/need to know or buy?
• What is the most rewarding way to deliver it to them?
• How do we gather data on the interactions to increase our knowledge and help us improve future interactions?
• What Key Performance Indicator (KPIs) will be used to measure the success of our efforts and the satisfaction of our users?

We’re proud of our Web-design capabilities, but we also realize that what ultimately delivers a good brand experience is how well your site functions. We learn what goals and needs should be addressed with your site, how to express your brand, mission and vision, and how we should measure our efforts.

You can rely on Sundog for Web site architecture, custom programming, and marketing system integration. Your Web site will be able to gather important data, integrate it and process it so you have the power to make more informed marketing decisions.