Monday, December 15, 2008
Lights! Camera! Money! Never underestimate American ingenuity when it comes to finding new ways of making money. According to this article in the New York Times, some people are now making over $100,000 a year producing and placing videos on YouTube. Most of it is advertising revenue, but a number of YouTube mini-mogus are also getting money for product placements within their videos.
Some YouTube videos are now topping out at over 100 million all-time views. If, for example, a sponsored video attracts 10 million views and a advertiser is willing to pay YouTube (Google) $0.10 a click for an ad that appears when that video plays, that could mean considerable revenue coming into Google (actual revenue would depend on the number of click-throughs).
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Posted by on 12/15 at 08:34 AM
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Friday, December 12, 2008
Do you ChaCha? Now, I’m not referring to a dance move, but instead the fastest growing text-based mobile search service. ChaCha is currently surpassing both Google and Yahoo in text-based search growth rates (according to the latest data from Nielsen Mobile).
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Posted by on 12/12 at 12:36 PM
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Wednesday, December 10, 2008
Just a quick blog today to address an issue that I have been encountered several times since I began programming in Apex, the proprietary language for Salesforce.com. Some developers have become frustrated when trying to write unit tests for their Controllers. To be fair, if you don’t know what base you assertions on, it can be hard to test the code. So here are a couple of quick tips for getting it done:
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Tuesday, December 09, 2008
In spite of a challenging economy, one-third of B-to-B marketers plan to increase their budgets in 2009, while only 25 percent plan budget cuts. That is the surprising findings of BtoB Magazine’s 2009 Marketing Priorities and Plans survey. Among all B-to-B companies, the areas earmarked for increases by the largest number of marketers included:
• Email (68.3%)
• Online marketing (66.5%)
• Website work (66.3%)
• Search (50.0%)
• Video (46.6%)
• Social media (46.6%)
• Webcasting (42.9%)
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Posted by on 12/09 at 08:41 AM
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Monday, December 08, 2008
The Chicago Tribune files for bankruptcy. This could be the tip of the iceberg when you read news of revenue declines like this.
4:14PM CST – More in on the Tribune story here.
5:16 CST – Ouch, and then this news that the Pulitzer committee will accept entries from online-only publications.
Posted by on 12/08 at 03:19 PM
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