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Monday, April 30, 2007
News organizations still compete fiercely to get the story first, but a new competition has emerged behind the scenes: the battle for the hottest news-related keywords on search engines. Today’s Wall Street Journal reported on the growing use of pay-per-click advertising by news organizations.
As you’re listening to Internet radio, would you rather have to pay for a subscription or listen to an ad? As reported in today’s New York Times, CBS Radio and TargetSpot are betting that you’ll be open to them serving you up virtual ads. And they’ll generate ad revenues as a result.
Sunday, April 29, 2007
Roger von Oech at Creative Think has announced the death of the light bulb metaphor for ideas. Citing why he wanted to ditch the light bulb symbol, Roger said, “First, it’s a very, very, very old metaphor for a new idea. And second, the environmentalists are going to vilify the incandescent light bulb in coming years.”
Not so fast Roger.
Friday, April 27, 2007
It’s no secret that banks are rolling out more robust mobile banking applications for those on the go. Now banks are poised to use that same channel to take their marketing mobile, particularly to reach the age 18 – 27 text-savvy Gen Y demographic. Considering their target demographic, you might say banks are ;-)~ (text shortcut for drooling). 
The Magazine Publishers of America (MPA) has stopped the monthly reporting of advertising pages and revenues by major publishers. The advertising industry uses these reports, and similar reports from other traditional media, to ascertain trends and to determine the value of marketing dollars spent in these publications. The MPA is still providing quarterly reports and defends its actions by claiming it doesn’t want month-to-month swings in magazine advertising revenues to affect decisions on magazine placements.