April, 2007
Thursday, April 19, 2007
There is a clear message in a new study from the CMO Council: Chief Marketing Officers (CMOs) need to change with the times, and define a new role for their position or their tenures will be short at best. The study, titled “Define & Align the CMO,” polled 1500 CMOs, CEOs, and other key executives to determine how the CMO function can better serve a company’s critical strategic marketing needs. An executive summary PDF can be found here. The study noted CMOs are leaving or being replaced at a high rate because they often lack the skills and credibility necessary to operate effectively in an increasingly technology sophisticated marketing environment.
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Posted by on 04/19 at 06:07 AM
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http://www.sundog.net/index.php/sunblog/entry/cmos-change-or-exit-stage-right/
Wednesday, April 18, 2007
Online retailing continues growing at a rapid pace. That’s why Macy’s recently announced plans to spend $100 million for a new online store. Considering their goal is $1 billion in Web sales in the next year alone, the online expenditure looks like a savvy investment.
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Posted by on 04/18 at 11:32 AM
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http://www.sundog.net/index.php/sunblog/entry/macys-new-100-million-online-store/
Monday, April 16, 2007
Advertising Age and AdWeek magazines are filled with stories about the traditional side of the ad business trying to play catch up on the digital marketing revolution. What many in the business fail to recognize is it’s not just another service or channel that can be appended. It’s an entirely different business model and mindset that requires a technology backbone in the corporate DNA and a new paradigm on the brand-building creative process.
Joseph Jaffe, author of “Life After The 30-Second Spot,” has a great take on this: Who’s your digital czar?
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Posted by on 04/16 at 06:48 AM
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Online Marketing •
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http://www.sundog.net/index.php/sunblog/entry/well-said-joseph/
Saturday, April 14, 2007
Salesforce.com, a fast-growing on-demand customer relationship management (CRM) company, is rapidly broadening its scope to become more of a complete sales, marketing and customer service system provider. In doing so, it is likely to attract increased competition from some bigger rivals. According to this Business Week article, Salesforce.com grew 76% in 2005, 60% in 2006, and is expected to see 45% growth this year. That means quadrupling in size in three years! And talk about guerrilla marketing: their stock symbol on the NYSE is CRM.
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Posted by on 04/14 at 07:02 AM
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http://www.sundog.net/index.php/sunblog/entry/salesforcecom-moving-aggressively-into-a-broader-marketing-platform/
Friday, April 13, 2007
As blogging matures as a communications medium, so does the scope of success. While many successful blogs still concentrate on the original blog that brought them their new-found audience, others are building successful blog networks that allow them to deliver popular content to many diverse audiences. A classic example of this is Sugar Publishing, a blog publishing company started by Lisa and Brian Sugar. Their blogs include PopSugar, BuzzSugar, FitSugar, FabSugar, YumSugar, GeekSugar, GiggleSugar, TeamSugar and DearSugar. This couple is doing something right, because they started with their initial blog, PopSugar, only a couple of years ago and it already sounds like they have millions of readers and advertisers standing in line.
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Posted by on 04/13 at 06:55 AM
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http://www.sundog.net/index.php/sunblog/entry/whats-in-the-recipe-for-blog-success-sugar/
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