Tuesday, April 03, 2007

Marketing Scientists Wanted

Marketing has always been part art and part science, but according to studies highlighted this week in an Advertising Age article, marketing is increasingly tipping to the science side of the scale. According to the article’s authors, “today marketing is 70% math, 30% creative.” Furthermore, the article states, “In today’s multichannel world, it’s virtually impossible to run an effective campaign or build a strong brand across diverse customer touch points without serious analytical efforts.”

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Monday, April 02, 2007

MasterCard Launches Mobile Service For Users On The Go

Need to find the nearest ATM to refill your empty wallet? Locate a favorite merchant in an unfamiliar city?  Get driving directions? A new mobile service from the card giant called MasterCard Nearby aims to help mobile users find stuff faster while on the go.

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The New Golden Age of TV

Stories abound reporting the decline of traditional television, but if Steve Rubel is correct, TV might be entering a new golden age. Rubel claims there have been two great software development platforms:

1) The personal computer
2) The programmable web

Rubel predicts the next big development platform will be television, and he makes a good point. Until now, the broadcast networks, cable companies and satellite programming have provided almost all the scheduled content options on television. But with the advent of Apple TV and other new options, consumers may soon have an almost limitless range of options from which to choose, and software is the key to making that happen (see 57,000 Channels and Nothing On).

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