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Thursday, May 10, 2007
Research from the Pew Internet & American Life Project is always worth reading, but their latest report is especially insightful. They’ve investigated the assets, actions and attitudes of Americans technology users and developed unique descriptions for groups of Information and Communications Technology (ICT) users.
Pay your kids, pay your bills and collect your payments all from the comfort of your cell phone? Buy stuff simply by waving your cell phone in front of a “reader” at the checkout counter? Wireless banking and mobile payments are here, and they are about to get a lot bigger in a hurry.
Wednesday, May 09, 2007
There have been many stories about mainstream media (newspapers, broadcast television, magazines, etc.) digging in their heels in the face of competition from online sources. However, there are also encouraging examples of those in the industry that are out front and leading the way for their rivals when it comes to rapid and necessary change.
One example is the New York Times (NYT). This Business 2.0 story details the NYT’s “Digital Makeover.” While the revenues from the print side of the business are flat or down, the NYT’s online revenues are soaring.
Tuesday, May 08, 2007
When you see scary obesity statistics like this its difficult to understand why Weight Watchers and others in their category have to revamp their marketing to boost diet-plan attendance. A Marketing Daily story (free registration may be required) says Weight Watchers is hoping a new national television campaign produced by McCann-Erickson will boost attendance at its weight-loss meetings. So far the only area where Weight Watchers has showed recent gains is with its online efforts (revenues up 14%).
Monday, May 07, 2007
An Advertising Age article this week reported that many major advertisers are asking magazines for better, more accountable circulation figures or they are threatening to bypass the medium altogether (link here, but it is usually locked behind a paywall). The article states:
“The new power play reflects the growing demand for precision metrics in the media business, a drive fueled by an internet model that seems to promise instant accountability. It is also, though, part of a broader regime change in the industry, one that has delivered dominance to advertisers from media owners. Marketers now have too many options and have found too many ways to sell themselves, beyond traditional advertising, for publishers or broadcasters to keep setting the agenda.”