The closing line in the famous 1984 Macintosh Super Bowl commercial was “And you will see why 1984 won’t be like 1984." That commercial did a great job of putting the agency, Chiat Day, on the map and making an icon out of Lee Clow, their creative director. Bob Garfield of Advertising Age magazine interviewed the still prolific and widely respected Clow on the eve of the Cannes Advertising Festival to get his opinion on what has changed in the advertising industry in the 23 years since that time (story here, subscription or pay credits may be required).
A New York Times story says 40 percent of the electricity used in this country to power consumer electronics is squandered by devices that are “off” in low power mode. They point out that equals the total output of 17 power plants! The media industry is the biggest culprit with components like computers, TVs, TiVos, DVDs, and other devices gobbling up electricity even when they are in standby mode. It seems a high price to pay for our “instant on” society.
Posted by on 06/16 at 10:03 PM
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• Permalinkhttp://www.sundog.net/index.php/sunblog/entry/if-its-true-its-a-cryin-shame/
Earlier this week, the New York Times hired a 21-year-old who gained notoriety as a blogger. It isn’t a surprising development: More journalists are blogging to document breaking news, while others (as Amy Gahran notes) are posting to foster outreach, build buzz, gather feedback and post information that didn’t make it into the main story.
Posted by on 06/15 at 02:27 PM
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• Permalinkhttp://www.sundog.net/index.php/sunblog/entry/as-journalist-blogs-grow-new-hurdles-emerge/
CNET editor Andrew Lim reviews mobile phones for a living. In fact, CNET says he was born with “built in Bluetooth and spends more time reading and writing about mobile phones than is medically advised.” Perhaps that is why Andrew took part in an 8-Step Technology Detox. Find out what happened to Andrew as he tried to live without his favorite gadgets.
This is a performance by Paul Potts, a mobile phone salesman, as he attempts to sing opera on a British TV show, Britain’s Got Talent (similar to American Idol). Amazing. I had to watch it several times. There’s more on the story as well as some great observations by Scott Monty at The Social Media Marketing blog. Also, thanks to the Chaos Scenario blog for the point.
And just to show you how tough the competition is, check out this story and performance by six-year-old Connie Talbot on the same show. According to the article, “She’s never had a formal singing lesson. Instead, she has had to hone her skills on a £39.99 karaoke machine.”
The closing line in the famous 1984 Macintosh Super Bowl commercial was “And you will see why 1984 won’t be like 1984." That commercial did a great job of putting the agency, Chiat Day, on the map and making an icon out of Lee Clow, their creative director. Bob Garfield of Advertising Age magazine interviewed the still prolific and widely respected Clow on the eve of the Cannes Advertising Festival to get his opinion on what has changed in the advertising industry in the 23 years since that time (story here, subscription or pay credits may be required).
