June, 2007
Sunday, June 10, 2007
In the last two years, the average age at which kids begin using consumer electronic devices has dropped dramatically from 8.1 years to 6.7 years according to a new report from The NPD Group. At this rate, the instruction manuals for these new devices might soon be written by first graders :-). That might be a good thing for adults!
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Posted by on 06/10 at 08:49 AM
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http://www.sundog.net/index.php/sunblog/entry/first-grade-techies/
Thursday, June 07, 2007
Marketing is going through some monumental changes, and the industry, as a whole, has been slow to adjust. That is probably the reason the tenure of the average Chief Marketing Officer has dropped to under two years according to a Spencer Stuart survey late last year.
An Adweek story confirms this trend is continuing—at least in the automobile industry. Over the last several months the person holding the CMO position at eight different car companies has changed.
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Posted by on 06/07 at 02:08 PM
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http://www.sundog.net/index.php/sunblog/entry/cmos-in-the-danger-zone/
If you’ve watched a YouTube clip on another site, or viewed an embedded Google map, you’ve experienced widgets – a movement that’s getting increased attention for its content and advertising opportunities. Reuters has a good overview piece on the widget craze.
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Posted by on 06/07 at 10:06 AM
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http://www.sundog.net/index.php/sunblog/entry/widgets-gain-momentum/
Tuesday, June 05, 2007
If you’re loading up on your favorite caffeinated drink at one of the 10,000 Starbucks locations today (as an estimated 6 million of us will be doing, including the author of this blog), you’ll hear playing non-stop Paul McCartney’s new release CD, Memory Almost Full. 
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Posted by on 06/05 at 08:52 AM
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http://www.sundog.net/index.php/sunblog/entry/mccartney-playing-non-stop-at-a-starbucks-near-you/
If you’re westbound on I-70 in Colorado and you get off the freeway for gas at Exit 205, you’ll find yourself in the attractive Rocky Mountain town of Silverthorne. You also find yourself face-to-face with an explicit lesson in marketing called the “convenience premium.” The first, most convenient stop for gas is a Shell station just 100 feet or so down the road (click on photo above to enlarge). You’ll notice the price of regular is $3.59/gallon.
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Posted by on 06/05 at 06:03 AM
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