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July, 2007

Consulting My Inner-Customer

Although I am a professional in the Customer Service field and a Support Coordinator at Sundog, I too find myself on the other side of the phone as a customer sometimes.  As a customer, I am not immune to long hold times, unhelpful staff, or continual transfers to “the right department.” These humbling experiences force me to step back and re-examine the qualities my “inner-customer” is looking for.

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Posted by on 07/24 at 02:47 PM
Found in Customer Experience Management • (0) CommentsPermalink http://www.sundog.net/index.php/sunblog/entry/consulting-my-inner-customer/

“We’ll treat you like family.”

Advertising jargon translated:
We’ll treat you like family.

Translation:
We treat our family like crap.

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Posted by on 07/24 at 07:22 AM
Found in GeneralMarketing • (0) CommentsPermalink http://www.sundog.net/index.php/sunblog/entry/well-treat-you-like-family/

Television Networks Target Twitter

Users of Twitter rely on the social networking service to communicate with friends and others in their network. By this fall’s television season, however, Twitter subscribers may receive messages from sit-com characters or promotional messages from the major networks. It’s one of the tactics highlighted in a Wall Street Journal article this week.

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Posted by on 07/20 at 02:30 PM
Found in MarketingMediaWeb 2.0 • (0) CommentsPermalink http://www.sundog.net/index.php/sunblog/entry/television-networks-target-twitter/

Mall Curfews to Affect Teen Spending?

As summer temperatures continue to sizzle across the country, youngsters everywhere are looking for a cool escape from the heat. Pools and sprinklers are a kiddie favorite, but more mature teenagers looking to spend dough earned from summer jobs might rather hit up a cool, air conditioned shopping mall.  They better get their shopping done early though, because they’ll have to be out before curfew. Mall curfew, that is. image

According to this article from Time magazine, shopping centers across the country are enforcing curfews that require shoppers to be over 18 after a certain time of day. Minnesota’s own Mall of America started this trend over a decade ago, and today 46 of the 1,200 malls in the U.S. have similar policies.

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Posted by on 07/19 at 09:34 AM
Found in General • (0) CommentsPermalink http://www.sundog.net/index.php/sunblog/entry/mall-curfews-to-affect-teen-spending/

Facebook Moves to the Business World

As Sarah recently wrote, the emergence of Facebook is certainly one of the year’s biggest online stories – both for its incredible growth and its potential as an acquisition target by a media conglomerate. Facebook is also gaining impressive traction among adults and within the business world.

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Posted by on 07/19 at 09:04 AM
Found in BusinessMarketingWeb 2.0 • (0) CommentsPermalink http://www.sundog.net/index.php/sunblog/entry/facebook-moves-to-the-business-world/

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