July, 2007
Thursday, July 12, 2007
A recent Social Computing Magazine story has some interesting perspectives on how the emerging online world affects the norms, philosophies and priorities of our working culture. Six shifts are outlined.
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Posted by on 07/12 at 03:11 PM
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http://www.sundog.net/index.php/sunblog/entry/the-webs-effects-on-our-working-culture/
American Banker reported this week that after a six month test, ING Direct has launched (albeit “softly”) its Orange Mobile service, another hot offering from the online/direct-banking giant.
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Posted by on 07/12 at 01:58 PM
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http://www.sundog.net/index.php/sunblog/entry/ing-direct-launches-mobile-banking/
The media landscape for consumers and marketers continues to change as the relative importance of the “Big 4” media (TV, Internet, Radio, Newspaper) has transformed over the last five years. According to a study conducted by Edison Media Research and Arbitron, the most profound shift for consumers has been the Internet. The chart below tracks the changes from 2002 to 2007 regarding what people consider their most essential medium.
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Posted by on 07/12 at 11:29 AM
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http://www.sundog.net/index.php/sunblog/entry/media-shifts/
Monday, July 09, 2007
Two stories in this week’s Advertising Age appear to deliver deeply divergent viewpoints on the value of Chief Marketing Officers (CMOs). This first AdAge story highlights a soon-to-be-published study in the Journal of Marketing that demonstrates CMOs don’t have any effect on a company’s financial performance. No wonder boards of directors and business leaders are clamoring for increased evidence of ROI in advertising and marketing spending. The study accessed information from 167 public companies with revenues north of $250 million, and included some of the biggest, most active marketing organizations.
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Posted by on 07/09 at 05:07 PM
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http://www.sundog.net/index.php/sunblog/entry/what-is-the-value-of-a-cmo-take-your-pick/
Tuesday, July 03, 2007
As a college student and summer intern at Sundog, I’m telling you that Facebook isn’t just an online social network—it’s a way of life. According to a 2006 study by Student Monitor, Facebook is the second most “in” thing among the undergraduate population—losing only to the i-pod and tying with beer and sex. I’m not surprised. I use it every day to keep in touch with (and keep an eye on) friends and acquaintances. 
We can write notes on each others walls, share photos of our weekend adventures, and even exchange secret messages. The site’s founder Mark Zuckerberg developed these features as part of the original co-ed geared Facebook site in 2004 when he was just a sophomore at Harvard. So just how far can the 23 year-old take his business?
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Posted by on 07/03 at 12:24 PM
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http://www.sundog.net/index.php/sunblog/entry/facebook-set-to-take-over-the-world/
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