Sunday, July 01, 2007
If Wal-Mart Had The Reputation of Target…
How much can brand reputation affect corporate valuations? It can total a significant amount according to a Business Week article backed up by research from Communications Consulting Worldwide (CCW). According to CCW, if Wal-Mart had the reputation of its rival Target, its market valuation would increase by almost $10 billion dollars. Brand Autopsy has compiled the chart above to illustrate comparisons from the Business Week article.