July, 2007
Friday, July 27, 2007
YouTube has already been a factor in the 2008 presidential race. As Sarah posted earlier this week, the first YouTube debate with Democratic candidates sparked conversation and interest. (So far, Republican candidates seem less enthusiastic about the format.) For further proof of Web 2.0’s growing political influence, head over to TechPresident, a nonpartisan site that tracks various technology and social media indicators.
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Posted by on 07/27 at 01:56 PM
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http://www.sundog.net/index.php/sunblog/entry/techpresident-tracks-the-presidential-technology-race/
Open up a new checking account and get a free toaster. Innovative? Not! Sadly, some banks are still resorting to retro bank marketing tactics with offers of free toasters. Perhaps that is one reason why bank executives see the need to innovate as a both a strategic need and a big weakness. As reported by American Banker, a recent survey of financial services execs by Boston Consulting Group shows that innovation could drive profits, but banks are seen lagging other industries in innovation.
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Posted by on 07/27 at 01:34 PM
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http://www.sundog.net/index.php/sunblog/entry/banks-innovators-or-laggards-survey-says/
Viruses mutate and evolve. Just as we become immune to one, another variation is there to take its place. The same holds true for viral marketing. Years ago we were blessed with one of the most bizarre Web endeavors I have ever seen in the form of Burger King’s Subservient Chicken. Mentos has now taken the “dance, monkey, dance” concept a step further with mentosintern.com.
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Posted by on 07/27 at 09:45 AM
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Internet •
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Online Marketing •
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http://www.sundog.net/index.php/sunblog/entry/subservient-intern/
Thursday, July 26, 2007
Advertising jargon translated:
Unbelievable savings
Translation:
The first definition in the dictionary is correct on this one: Unlikely to be true.
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Posted by on 07/26 at 12:12 PM
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http://www.sundog.net/index.php/sunblog/entry/unbelievable-savings/
A recent Mercury Research blog listed three key points to consider when testing out internal prediction markets:
- solving a real problem
- starting with a small, diverse group
- keeping it low-profile
All three are very important to a successful prediction market trial, but I would add one more: a way to measure how well they performed.
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Posted by on 07/26 at 10:44 AM
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http://www.sundog.net/index.php/sunblog/entry/prediction-market-trials/
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