August, 2007
Friday, August 31, 2007
I ran across this (may require registration) in my RSS archives the other day. It is a story in Advertising Age magazine by marketing author Al Ries. The article is dated June 18, 2007, and the topic is why the iPhone will fail. Ouch. Last I heard sales were through the roof and a third of Americans want one. I give Ries credit for going out on a pre-launch limb, but I don’t think I want him placing my bets with the oddsmakers in Vegas.
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Posted by on 08/31 at 04:26 PM
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http://www.sundog.net/index.php/sunblog/entry/even-noted-marketing-authors-can-get-it-wrong/
A couple of recent posts have focused on the customer experience: bringing back the human touch, and a refreshing-yet-rare example of great service and follow-up. We’ve all experienced disappointing service, but bad direct marketing is equally aggravating. Two recent examples come to mind.
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Posted by on 08/31 at 09:38 AM
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http://www.sundog.net/index.php/sunblog/entry/when-direct-marketing-goes-bad/
Thursday, August 30, 2007
The Minneapolis-St. Paul (Minn.) metropolitan area has two struggling newspapers. One paper’s publisher jumped to the competitor, and he’s now caught up in a legal dispute over his departure. Both papers feel the widespread industry challenges: lagging circulation, declining revenue and deep newsroom cuts. In this environment, is there a niche for a start-up, Internet-based news organization staffed with former editors and reporters from the two dailies? The founders of MinnPost think so.
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Posted by on 08/30 at 01:56 PM
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http://www.sundog.net/index.php/sunblog/entry/new-online-organization-to-compete-with-metropolitan-newspapers/
Projected number of worldwide personal computers in 2008: One billion.
Projected number of worldwide personal computers in 2015: Two billion.
More on those statistics here.
Most of the present day PCs are already on the Web. It looks like those two billion users will be on the Net, too.
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Posted by on 08/30 at 07:49 AM
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http://www.sundog.net/index.php/sunblog/entry/marketers-go-where-the-eyeballs-are/
Wednesday, August 29, 2007
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Posted by on 08/29 at 04:12 PM
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http://www.sundog.net/index.php/sunblog/entry/brandingliterally/
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