Wednesday, August 15, 2007

Sony Bravia Ads to Feature “Colour Like No Other” in NYC this month

If you happen to be walking around New York City this month, watch out for the giant Play-Doh bunnies.  Sony brand Bravia is at it again, and they’re in town taping the third commercial in a series of ads for their LCD televisions. Play-Doh bunnies selling TVs, you ask?  If you know anything about Bravia’s ad campaign titled “Colour Like No Other,” the colorful rabbits shouldn’t come as a shock.

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Monday, August 13, 2007

New Rules For The CEO

George Colony, Forrester Research CEO, has some pointed advice for other CEOs: you better listen to your customers, and Web 2.0 savvy is a required skill set to do just that. Colony has some other advice that you’ve no doubt heard from others. The difference: Forrester has extensive research to back up these suggestions:

1. Your customers are now in control. Get used to it. Many companies are making bad decisions because of antiquated inside-out mindsets.
2. Your company website is probably broken. Forrester evaluated 1000 company websites and only gave 3% passing grades.
3. Marketing + Technology is one of the surest ways to maximize success in an increasingly web dominated world. Marketing and technology people inside and outside your company must learn to work together to ensure business results.

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Wednesday, August 08, 2007

Don’t Let Your Content Get Flashed

The dawn of a mainstream mobile web is upon us. Cell phones and smart phones have had rudimentary internet capabilities for some time now, and the iPhone has brought us the richest experience yet. However, one thing that most of these mobile devices don’t yet provide is full Adobe Flash support.

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Tuesday, August 07, 2007

Bridge Coverage Mixed Traditional and New Media

Last week’s I-35W bridge collapse in Minneapolis was truly a national and international news story. The coverage simply dominated mainstream media. But the number – and the impact – of new media and other technology-enabled alternatives cannot be overlooked. 

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Brand Beckham Brings in Big Bucks

As a connoisseur of celebrity gossip, I’m always aware of what’s going on in Hollywood.  And as an intern at Sundog this summer, I’m learning that I also need to be aware of what’s happening in the world of marketing. So obviously I was excited about the opportunity to write a blog about something, or someone, in this case, who has been busy lately making a big splash on both fronts—David Beckham.

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