Wednesday, September 19, 2007

What Technologies Are Your Competitors Using?

Did you ever wish you knew what technologies your competitors are using for their Web site? Wish no longer…

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McDonalds “Lovin’” New Viral Ad

Another day, another example of how YouTube is taking over the internet—this time, the site playing a lead role in the development of a viral ad for McDonald’s Chicken McNuggets. 

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Tuesday, September 18, 2007

CRM Fastest Growing Service at Omnicom

A recent 10-Q report reveals some interesting statistics on Omnicom Group, billed as the world’s largest advertising agency holding company. For decades, advertising agencies called traditional advertising services above-the-line business and all other services as below-the-line business. That was, of course, when traditional advertising represented the bulk of their business. No more.

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Six Keys To A Solid Brand + One More

Steve McKee had an interesting article in Business Week recently that listed six important attributes of a strong brand:

1) Relevancy
2) Simplicity
3) Differentiation
4) Believability
5) Credibility
6) Defensibility

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Friday, September 14, 2007

Salesforce.com Announces Force

Tradition mandates a significant product or service announcement by the host of any successful industry conference or tradeshow. With Salesforce.com’s Dreamforce 2007 just days away, the SFDC world is charged with optimism regarding the expected announcement of the new Force.com platform.

Force.com is a “Platform as a Service” (PaaS) offering that provides custom application design, development and hosting for Salesforce.com customers.  More importantly, this platform is not strictly focused on CRM.  So, for the hundreds of customers seeking to port or build dozens of internal custom applications that are not part of the SFDC core CRM or the AppExchange, this platform may be the answer. 

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