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Tuesday, September 11, 2007
It’s difficult to ignore Apple’s soaring growth, so what’s the story behind this technology juggernaut? For an answer to that question, Marketing Vox points us to this short, free ebook written by Steve Chazin, a formal Apple marketing exec. The ebook is titled Marketing Apple, and it lists five major keys to Apple’s ascendancy:
Monday, September 10, 2007
The above is not my headline; it’s Bruce Nussbaum’s from Business Week. He delivers some stinging criticism at large, traditional ad firms that he feels are too out of touch with the varied audiences in today’s fast-changing communications environment. Specifically, Nussbaum says, “Today, most [big agencies] don’t know about consumers and don’t know much about social networking and Web 2.0 technology either.”
Now that Labor Day has passed, students across the nation are back in school, cracking open new (and expensive) textbooks. Classes at the University of Minnesota (where I’m a student) started Tuesday. With the fourth largest student body in the nation, the U of M Twin Cities boasts 50,000 students alone. What made all these people want to enroll here? What made me decide to attend the U of M? Come to think of it, what makes any student want to attend any particular school? The answer to that is simple—college recruiting ads.