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Wednesday, September 26, 2007
They sound similar. And they are often used (erroneously) interchangeably. Both terms, reliable and quality, can be used to describe a software application that has a low degree of error. But there is one fundamental difference between the two. One is objective, measurable, and can be estimated, whereas the other is based on primarily subjective criteria…
Here. Thanks for the point Laurie.
Monday, September 24, 2007
Alert the grammar geeks: Today (Monday) is National Punctuation Day. We celebrate the “lowly comma, correctly used quotes and other proper uses of periods, semicolons and the ever-mysterious ellipsis.” See the official site for a pile of punctuation resources and fun.
Several representatives from our company have attended three big conferences this year: The Forrester Marketing Forum, the Forrester IT Forum and most recently, Dreamforce in San Francisco. The takeaway from the first two conferences was clear: if you want to be a player in tomorrow’s business world you better find a way to integrate marketing and IT. The takeaway from the Dreamforce conference was equally clear: if you want to be a player in tomorrow’s business world you better find a way to integrate sales and marketing.
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So just imagine how powerful your revenue machine would be if you could integrate all three functions: sales, marketing and IT. This would have significance for both the B2C and B2B worlds, but it could literally supercharge the new business process for many B2B companies.
Sunday, September 23, 2007
Many big marketers are taking it slow in their choice to utilize mobile marketing. They often cite the fact that usage of advanced mobile phone features—Web, texting, videos, etc.—is happening in a significant way only among younger consumers. Based on a new study from InsightExpress that assumption is wrong.