Thursday, October 11, 2007
Are You Selling Aspirin or Vitamins?
Paula Stout recently offered an interesting analogy in a Business Week article that illustrates the divide that often exists between sales and marketing at many companies. She said sales often uses the aspirin approach: sell to the pain points a customer might have. On the other hand, marketing often uses the vitamin approach: they assume clients want to grow so they offer longer-term solutions that will fortify future performance. It’s an illustrative comparison. The problem, of course, is that unless sales and marketing are on the same page, there is a good chance that your customers or prospective customers will be confused about your brand.
Posted by on 10/11 at 06:21 AM
Found in Advertising • Branding • CRM • Customer Insights • Marketing • Sales • (0) Comments • Permalink http://www.sundog.net/index.php/sunblog/entry/are-you-selling-aspirin-or-vitamins/
Found in Advertising • Branding • CRM • Customer Insights • Marketing • Sales • (0) Comments • Permalink http://www.sundog.net/index.php/sunblog/entry/are-you-selling-aspirin-or-vitamins/