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Wednesday, November 21, 2007
The Red Cross has embraced social media for disaster communications – and it’s a case study filled with ideas for other organizations. In a Ragan Communications story, a Red Cross communications director describes the progression. Following Hurricane Katrina, in which the local chapter was overwhelmed with calls and questions, the Red Cross developed a news portal for media, victims, employees and other audiences.
Tuesday, November 20, 2007
In the Winter 08 release of Salesforce.com, the company brings its popular IdeaExchange to the public with Salesforce Ideas. The Digg-like service aims to give its customers an open forum for submitting ideas for product enhancements, feedback, and Q&A. Salesforce customers may include the system in their own websites where they can create communities for various topics as IdeaExchange recently did for Force.com developers with a special Force.com platform category.
Monday, November 19, 2007
The circulation figures for many of the country’s biggest traditional newspapers have declined sharply in the last year (see Media Shifts Continue). Most pundits blame competition from the Internet for the decline in newspaper subscriptions. So it is interesting to see that Joel Kramer, the former publisher of the Minnesota Star Tribune, has now started a new digital distribution newspaper called the MinnPost.com. Kramer exited the Star Tribune when it was bought by McClatchy several years ago.
Sunday, November 18, 2007
An eMarketer story this week cited research that shows 79 percent of marketing executives feel their website is their primary online brand and sales channel. Each year, an increasing amount of marketing dollars are being tasked to drive people to a company’s web presence, so it is of critical importance that company websites shine when consumers, customers or prospects visit the sites online.
Friday, November 16, 2007
Many organizations have started blogging – and others are considering it. But do you need to blog to realize the benefits of blogging?
Over at SearchEngineWatch, Bill Hartzer suggests organizations can borrow the techniques of successful bloggers – and achieve similar results – without actually starting a blog.