Thursday, November 08, 2007

Sundog: The Podcast

Today we have launched Sundog: The Podcast.  Visit the website and subscribe today!

On the show, we’ll take an entertaining look at the news, trends and best practices surrounding the worlds of internet marketing, Web 2.0 development and traditional media, and focus on how all these tie together to improve your company’s bottom line.  Our first show focuses on the challenges businesses face controlling their brand in today’s Web 2.0 environment.  Thanks to Greg Ness, Eric Ista and Matt Charpentier for guest-starring on episode #1!

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Wednesday, November 07, 2007

Media Shifts Continue

There have been a number of news stories in the last couple days that highlight the continuing shift in media consumption in the United States. As media habits change, so do preferences for advertising budget placement.

On the plus side, Internet advertising is expected to double in the next four years according to eMarketer (Online Advertising on a Rocket Ride). The report notes during the last year about 70 percent of the country’s top 100 advertisers decreased spending in traditional media and increased spending for Internet advertising. It appears this trend will continue.

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Tuesday, November 06, 2007

FEMA News Conference Disaster Teaches Valuable PR Lesson

Unless you’ve been out of the country recently, chances are you’ve heard about the fake news conference held by the Federal Emergency Management Agency’s (FEMA) public affairs department about the wildfires in California. While a lot of governmental affairs are beyond my understanding, this PR misstep is one that will be dissected for years to come. 

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