December, 2007
Friday, December 28, 2007
The Association of National Advertisers (ANA) has put together a list of 2008 Trends To Watch. Incidentally, the way they released this information is on one of several blogs they maintain, which in itself sends a signal about the growing use of new media tools. The membership of the ANA is comprised of executives from over 400 companies that represent 9000 brands and are responsible for over $100 billion in marketing and advertising expenditure each year. Here are some key take-aways from the ANA list:
• Creativity and innovation still rule, but 2008’s creativity will be focused on devising better way to leverage technology and reach audiences online. There is “no turning back” to the traditional advertising model. In fact, the ANA said a digital marketing platform “offers richness in information management, communication delivery, metrics—and portability.”
• Marketing and advertising accountability remain top-of-mind with many marketers.There are still 42 percent of companies dissatisfied with their marketing ROI measurement methodology. The ANA predicts this will lead to companies developing a Chief Accountability Officer.
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Posted by on 12/28 at 06:52 AM
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Thursday, December 27, 2007
Now that Christmas is over, here’s an interesting illustration that shows you how Santa pulls the whole thing off. It’s from Wired Magazine’s Top Ten Illustrations of 2007.
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Posted by on 12/27 at 07:09 AM
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Wednesday, December 26, 2007
It is that time of year again when many pundits seem to be putting a list together. Either it’s a list about what was tops in 2007, or a list of predictions about 2008. If you are into lists, there is no better place to start than with Time Magazine’s 50 Top 10 Lists of 2007. Topic categories include: news; arts & entertainment; science; business, tech & sports; and pop culture.
Be sure to check out the Top 10 Viral Videos, the Top 10 Websites, and the Top 10 TV Ads.
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Posted by on 12/26 at 09:06 PM
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Monday, December 24, 2007
...from Paul Williams at MarketingProfs (link). Merry Christmas.
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Posted by on 12/24 at 07:03 AM
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Sunday, December 23, 2007
Blogging is still growing at a rapid rate. Technorati is now tracking over 112 million blogs. That number is up over 40 million since this report was released last April. Every day there are 175,000 new blogs being created.
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Posted by on 12/23 at 10:37 PM
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